Tanja Contreras Morales
Open for projects and interim roles

Your strategist.
And if you need one, your agency.

I'm Tanja, a freelance brand and creative strategist. For 19 years I've helped brands like Google, eBay, Unilever and Sanofi find their position. Sometimes on my own or as interim marketing lead, sometimes with a small team of award winning specialists, all the way to the GenAI TV spot.

Based in Hamburg. Working across Germany, Europe and the US.

Tanja Contreras Morales
19 years agency side and client side

People call me when something is about to change.

A new position, a new market, a new way of making content. Here is where I make the biggest difference.

01

Repositioning and rebranding

When a brand has outgrown its story, I find the next one. Brand strategy, positioning, brand architecture and a language that carries it into every channel.

02

Regulated healthcare communication

Pharma taught me precision. I create content for doctors and patients that stays human and still passes medical, legal and regulatory review.

03

Creative AI that doesn't look like AI

Video, avatars, imagery and localisation, made faster and at scale. Without the plastic look everybody recognises by now.

04

Campaigns that actually ship

Strategy is only as good as what goes live. I lead omnichannel campaigns end to end and keep stakeholders and creatives on one page.

Big brands. Real work.

First in digital and consumer goods. Today mostly in pharma, where every word counts twice.

Brand and digital

mobile.deRedesign of the brand, and the inhouse agency behind it, led from within the brand team2024 to 2025
GoogleBuilt the inhouse team behind the entire B2B content streamInhouse
eBayBuilt inhouse creative structures and led teams on global projectsInhouse
UnileverLaunch campaigns and packaging across the whole brand portfolioFMCG
BeiersdorfGuided the creative transformation on client sideTransformation

Pharma and healthcare

Johnson & JohnsonBrand direction and 360° campaign concepts for Neutrogena and Listerine, via Accenture2020
Eli LillyPatient campaigns with AI personas, imagery and videoCreative AI
SanofiAI video and avatar content, localised for global and local marketsCreative AI
Boehringer IngelheimCreative strategy and content lead in the brand team, from patient materials to HCP videoClient side
AstraZenecaCreative services for the global business services hubSince 2026

Also: Audi, IKEA, Porsche, Lamborghini, Iglo, Accenture, Sparkasse, SharkNinja, Tom Tailor, Rotkäppchen‑Mumm, FUCHS and Ritter Sport.

What working with me feels like.

You'll see a first draft in days, not weeks.

I'd rather put something real on the table early and shape it with you than polish a deck nobody asked for.

I say what I think. Kindly, but clearly.

If an idea won't survive review or won't move your audience, you hear it from me first. That saves everyone time.

I roll up my sleeves.

Strategist, creative director and project lead in one. For bigger jobs I bring specialists I've trusted for years.

Full service

The whole project. Without the agency overhead.

For bigger jobs I work with a small team of creative specialists, people with Cannes Lions and Effie awards on their shelves. Together we take a project all the way: from strategy and concept to design, content and a complete GenAI TV commercial.

Few people, short paths, no layers in between. That keeps it fast and cost efficient.

Strategy Concept Design Content GenAI TVC

Ways to work together.

Something needs to change? Let's talk.

Tell me in two lines what you're working on. You'll hear back from me personally, usually within a day.

© 2026 Tanja Contreras Morales